Frieze Magazine's Pros and Cons

In Geoff Andrew's article "Pros and Cons", it can be made apparent that the industry's film critics are quickly becoming extinct. Major production companies now find it necessary to pocket film critics in an effort to make greater profits. This is evident throughout American culture. As the production companies attempt to create major blockbuster's with very little artistic substance, they begin to employ film critics as a means of advertisement; rather than an outlet to improve their films. The effect of this campaign results in hollow spectacles and empty plots that are supplemented with special effects and major stars. A perfect example the third installment of the Pirates of the Caribbean franchise. This film went into production without a complete script, and became widely accepted as a major success, despite the lack of any kind of plot structure or artistic integrity. It is a clear hollywood sell out, yet it was undeniable successful. Critics are the only individuals that can steer the film industry away from these absurd excuses of films.

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